Social TV How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile
Record details
- ISBN: 9781118226339 (electronic bk.)
- ISBN: 111822633X (electronic bk.)
- ISBN: 9781118239650 (electronic bk.)
- ISBN: 1118239652 (electronic bk.)
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Physical Description:
electronic resource
remote
1 online resource. - Publisher: Hoboken : John Wiley & Sons, 2012.
Content descriptions
Formatted Contents Note: | Social TV: how marketers can reach and engage audiences by connecting television to the web, social media, and mobile; Contents; Preface; Acknowledgments; About the Authors; Introduction; 1: The Backchannel: Bringing the Social Conversation to the Forefront; 2: Social TV Guides: Curating Social Media for Content Discovery; 3: TV Check-In Services: Creating Vertical Social Networks around Television; 4: The Second Screen: Enhancing TV with Synched Content Experiences; 5: Social TV Ratings: Adding a New Dimension to Television Audience Measurement. |
Source of Description Note: | Description based on print version record. |
Search for related items by subject
Subject: | Business Marketing Social media |
Genre: | Electronic books. |