E-book
Spending advertising money in the digital age how to navigate the media flow
Record details
- ISBN: 9780749463083 (electronic bk.)
- ISBN: 0749463082 (electronic bk.)
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Physical Description:
electronic resource
remote
1 online resource (xx, 316 p.) : ill. - Publisher: London ; Philadelphia : Kogan Page, 2012.
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references and index. |
| Source of Description Note: | Description based on print version record. |
Search for related items by subject
| Subject: | Advertising -- Management Marketing -- Management Mass media Digital media |
| Genre: | Electronic books. |
