Corporate creativity developing an innovative organization

Lockwood, Thomas. (Added Author). Walton, Thomas. (Added Author).

Record details

ISBN: 9781581157239 (electronic bk.)
ISBN: 1581157231 (electronic bk.)
Physical Description: electronic resource
remote
1 online resource : ill.
Publisher: New York : Allworth Press, c2008.

Content descriptions

Bibliography, etc. Note:

Includes bibliographical references and index.

Formatted Contents Note:

Managing personal creativity / Jeffrey Mauzy -- The prepared mind versus the beginner's mind / Mark Stefik and Barbara Stefik -- When you build in the world, you build in your mind / Robert Rasmusssen -- Driving creativity and innovation through culture / Anne Archer and Doris Walczyk -- Integrating design into corporate culture / Thomas Lockwood -- The making of design champions / Mark Barngrover -- Lessons for managing creative staff / Leonard J. Glick -- Teams, trust, and tribalism / Nicholas Ind and Cameron Watt -- Convergence : new management imperatives and their effect on design activity / Naomi Gornick -- How brands determine organization creativity / Nicholas Ind and Cameron Watt -- Integrating design into strategic management processes / Ron Sanchez -- Leading toward inspiration / Dimitris Lamproulis -- Serious play : the future of prototyping and prototyping the future / Michael Schrage -- People as a source of breakthrough innovation / Stefano Marzano -- Insights on innovation / Raymond Turner ... [et al.] -- Innovation in practice : the Calor Aquaspeed iron / Dick Powell -- Third-generation design consultancies : designing culture for innovation / Jessica Feldman and John Boult -- Hybrid organizations as a strategy for supporting new product development / Alison Rieple, Adrian Habererg, and Jonathan Gander -- Innovation in organizations in crisis / Todd Cherkasky and Adrian Slobin.